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☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
▼ + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.

Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech

☆ Google 'missed an opportunity' to solve cookieless advertising, says The Trade Desk CEO
▼ + stars: | 2024-02-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThe Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies. To replace cookies, Google is pushing marketers to test cookieless ads with its own set of technologies called Privacy Sandbox. The Trade Desk wields significant influence in the digital ad industry, and Google is the company’s biggest competitor. AdvertisementHowever, The Trade Desk also sells some ad tools for publishers, which some experts say replicates Google's sprawling suite of ad products. The Trade Desk reported $1.95 billion in 2023 revenue, a 23% year-over-year growth.

Persons: —, Jeff Green, Green, ”, we’ve, “, ” Green Organizations: Service, Google, Business, Trade

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Shopify is launching an ad product that takes a page from Meta's playbook
▼ + stars: | 2024-02-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. However, Shopify Audiences is only available to Shopify's large enterprise merchants to help supplement their existing ad campaigns. Shopify claims that Shop Campaigns have helped brands like Thrive Cosmetics and Caraway acquire more than 1 million customers. He compared Shopify Campaign to Meta's now defunct Audience Network, where Meta placed ads on publishers' websites outside of Meta.

Persons: Shopify, Baranauskas, —, Glen Coates, James Borow, spender, Meta, They're, Borow, Mike Ryan Organizations: Google, Meta, Business, Audience Network, Facebook Locations: adtech, Meta, Shopify

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Check out the pitch deck that helped mobile adtech startup Big Happy raise $2.5 million in Series A funding
▼ + stars: | 2024-01-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

These types of campaigns typically take only a few days to build, Big Happy says. Big Happy CEO Jonathan Frohlinger said the company differs from others in the space because it's built its own tech in-house. Infolinks is now taking a 10% stake in Big Happy, which values the mobile ad firm at $25 million. "Jonathan and Big Happy are trying to do the opposite of that and innovate in an incredibly vanilla environment." Check out the investor pitch deck Big Happy used to raise its $2.5 million Series A round.

Persons: —, Big, Happy, Jonathan Frohlinger, Infolinks, Bob, Jonathan Organizations: Service, Business, Big Happy, Pillsbury, Royal, Big Locations: New York, Royal Caribbean

☆ A career coach shares the top industries hiring Gen Z and millennials in 2024 — and where layoffs might happen
▼ + stars: | 2024-01-18 | by ( Elle Hardy | ) www.businessinsider.com time to read: +7 min

Eliana Goldstein is a career coach for millennial and Gen Z workers. AdvertisementThis as-told-to essay is based on a conversation with Eliana Goldstein, a 35-year-old career coach from New York City. As a career and success coach who predominantly works with millennials and Gen Zers, I help people create careers that don't make them dread Monday morning . From there, we work on strategies to determine the right career path for them, then execute and land the job. Hospitality companies collect data on their guests, such as booking information and reviews, while tech companies collect data on consumer spending habits, among other things.

Persons: Eliana Goldstein, —, millennials, Gen Zers, it's, We've, It's, They're Organizations: Service, Tech, Hospitality, Employers, Technology Locations: New York City

☆ Ad industry veteran John Nardone and PE firm GTCR are hunting for acquisitions to build the next big adtech rollup
▼ + stars: | 2024-01-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider. Private equity firm GTCR is poised to be the financial sponsor on such a deal. Nardone intends to become CEO of the roll-up company and expects to bring on his own management team. Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said. Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.

Persons: John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's Organizations: Business, Vista Equity Partners, Media Locations: Mediaocean, —

☆ Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer
▼ + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"If MediaMath was Will Smith — he had a whole acting career before he slapped Chris Rock in the face," Emrich told Insider. It's been a little over three months since Infillion, a US-based adtech company that owns assets like Gimbal and TrueX, bought MediaMath in a bankruptcy auction for $22 million. Emrich's team at Infillion is on track to relaunch the MediaMath demand-side platform and data management platform before the end of the year. Infillion also wants to integrate MediaMath with its other assets so companies can enhance their own advertising businesses using its tech. With the help of former MediaMath CEO Joe Zawadzki and his venture capital firm Aperiam Ventures, which is advising the company, Infillion has hired back 40 former MediaMath staffers.

Persons: Rob Emrich, they'll, MediaMath, Will Smith —, Chris Rock, Emrich, It's, Infillion, Joe Zawadzki, Carl Millikin, Vince Li, Geoff King Organizations: TrueX, MediaMath's, Google, Business, Aperiam Ventures Locations: US, Infillion, America

☆ Read the pitch deck that helped AI adtech company Qortex raise $6 million, led by Nvidia and Samsung alumni
▼ + stars: | 2023-11-20 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Qortex, which uses AI to target ads in streaming TV, online video, and video games, said Monday it had raised a $6 million Series A round, led by GFT Ventures. Because Qortex's technology analyzes what's happening in the video frame-by-frame, it understands what's happening at a very granular level, said Rosenberg. For instance, Rosenberg said Qortex could help publishers identify strobing lights in video to remain ADA compliant, or quickly scan video archives to find specific content. While GFT has invested in about 10 companies so far Herbst said, Qortex is "one of the first and honestly one of my favorites." Check out select slides from the pitch deck that helped Qortex raise its $6 million Series A round.

Persons: Zack Rosenberg, Qortex, Rosenberg, Jeff Herbst, Herbst, Mark Pedowitz, Sid Mookerji, GFT Organizations: GFT Ventures, Silicon Road Ventures, Business, GFT, Nvidia, CW Network, Silicon, Ventures, NHL, Allstate

☆ Trade Desk shares fall 19% on lower guidance
▼ + stars: | 2023-11-10 | by ( Jake Piazza | In | ) www.cnbc.com time to read: +2 min

Shares of digital ad company The Trade Desk fell 19% Friday morning, a day after the company reported third-quarter results and issued weak revenue guidance. Analysts keyed in on the likelihood of softer ad spending in the December quarter. The Trade Desk is one of many companies that have cited weaker ad spending as a reason to exercise caution or temper expectations for the fourth quarter. Meta , Pinterest and Snap all expressed concern over disrupted ad spending due to the Israel-Hamas war. Wolfe Research analysts are concerned over the sustainability of The Trade Desk's growth in connected TV, which is a significant contributor to the company's revenue.

Persons: Wolfe, Needham, Jonathan Vanian, Michael Bloom Organizations: Trade, Wolfe Research, CTV, Needham Locations: Israel

☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
▼ + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.

Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo

☆ Amazon Advertising's hiring freeze is over, and it is staffing up like crazy
▼ + stars: | 2023-11-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one of its fastest-growing and highest-margin business units. Amazon Ads' career page currently lists 423 open roles, up from 29 open roles in January, according to an archived version of that page. An Amazon spokesperson said that the company has continued targeted hiring as well as hiring for backfilled roles. Amazon Advertising has huge growth ambitionsMany of the open roles include positions to support newer products and initiatives within Amazon Advertising. It now has 34 roles open for software development roles like engineers working on measurement, ad tech, and data science.

Persons: Meta, Bose, that's Organizations: Amazon, Google, Carnival Cruises, Variety Locations: New York City

☆ Founder Collective has quietly built a seed-investing powerhouse that just raised a $95 million new fund. Its secret sauce: staying small.
▼ + stars: | 2023-11-08 | by ( Melia Russell | ) www.businessinsider.com time to read: +7 min

The firm has raised $95 million for its fifth and largest fund, Founder Collective tells Insider exclusively. While it's not the splashiest shop, those in the know know Founder Collective has quietly built one of the most successful venture-capital franchises on the East Coast. Founder CollectiveFounded in 2009, Founder Collective started as a bloc of founders and investors pooling their money to invest in startups. Founder Collective has always been ruthlessly focused on the seed stage, where investors take the biggest risk in pursuit of the highest returns. "We have been fastidious and we've screamed it to anyone who will listen: capital efficiency, capital efficiency, capital efficiency," Frankel said.

Persons: Eric Paley, Collective's, it's, Beezer Clarkson, Sapphire, Clarkson, Paley, David Frankel, Frankel, Amanda Herson, Herson, we've Organizations: Sapphire Partners, Cendana, Foundry Group, Forbes, Felicis Ventures Locations: Cambridge , Massachusetts, East, Coupang, Susa

☆ Seeking nominations for the hottest adtech companies of 2023
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Insider is compiling its annual adtech list that honors the companies transforming digital advertising. The list focuses on public and private companies that made the biggest impact in the industry. AdvertisementAdvertisementWe're seeking nominations for Insider's annual list of the hottest adtech companies. As in previous years, we plan to publish a list of the hottest adtech companies that are driving change with publishers, agencies, retailers, and brands and solving problems in new ways. AdvertisementAdvertisementWhat we're looking forThe list will highlight public and private adtech companies.

Persons: — Organizations: Service

☆ Kirk McDonald, North America CEO of WPP's GroupM, will leave the company. Read the internal email about his departure.
▼ + stars: | 2023-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Kirk McDonald, the North America CEO of WPP's media buying division GroupM, is set to leave the company, GroupM confirmed on Monday. Mindshare Global CEO Adam Gerhart will take on additional duties as GroupM North America CEO while the company searches for a permanent replacement, Juhl wrote. "He has also been a valuable partner to me and the global GroupM leadership community more broadly." Under McDonald's leadership, GroupM North America has sought to implement a "responsible investment strategy." He has also been a valuable partner to me and the global GroupM leadership community more broadly.

Persons: Kirk McDonald, GroupM, Christian Juhl, McDonald, Adam Gerhart, Juhl, Kirk, Mark Read, Read, Mark Read's bounceback, we've, Kirk McDonald's, I'm, Adam, He's, Christian Organizations: North America, GroupM Global, Mindshare, North, America, WPP, Adobe, GroupM, AT, Time Inc, CNET, Pacific Islanders, Mindshare's Global, GroupM North, Global, NA Locations: Canada, North America, GroupM, America, American, GroupM North America, New York

Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.

Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish

☆ Here are Tuesday's biggest analyst calls: Apple, Nvidia, Amazon, Tesla, DraftKings, Meta, Monster & more
▼ + stars: | 2023-10-24 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Here are the biggest calls on Wall Street on Tuesday: Bank of America reiterates Apple as neutral Bank of America said China remains a risk for Apple . UBS downgrades Regions to neutral from buy UBS said the Birmingham, Alabama-based regional bank is going into the "penalty box." DA Davidson upgrades Braze to buy from neutral DA said shares of the cloud-based software company will benefit from "resilient growth." Piper Sandler downgrades Monster to neutral from overweight Piper said in its downgrade of Monster that it had previously been just "wrong." Seaport initiates Amazon, Meta and Alphabet as buy Seaport initiated Amazon , Meta and Alphabet on Tuesday, saying it sees further upside for all three.

Persons: Bernstein, Tesla, underperform Bernstein, Goldman Sachs, Goldman, it's bullish, Ingersoll Rand, Stifel, Davidson, Needham, Moffett, Piper Sandler, Piper, MNST, Redburn, Morgan Stanley, Wells, it's, Baird, KeyBanc, –, Tommy Hilfiger, Larsson, Calvin Klein Organizations: Bank of America, Apple, of America, Nvidia, Reuters, AMD, Microsoft, UBS, Regions, Lattice Semiconductor, PSA, Fitness, Retail Media, Barclays, Rio Tinto, FMC Corp, FMC, JPMorgan, PVH, Energy Locations: China, wearables, Birmingham , Alabama, Rio

☆ Check out the pitch deck that helped Scope3, which helps companies measure the carbon impact of their ads, raise $20 million from investors like GV
▼ + stars: | 2023-10-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Scope3, a startup that helps companies measure the carbon emissions generated by their advertising campaigns, this week said it raised $20 million in Series A investment, funds it plans to grow its team and expand into markets in Europe and APAC. By Scope3's count, the digital advertising industry is responsible for 7.2 million metric tons of carbon emissions each year, or the equivalent of powering 1.4 million US homes. Scope3 works with advertisers, agencies, adtech vendors, and publishers — which have included Insider — to help them measure their carbon impact and figure out where they can make efficiencies. The funding round, which values the company at $100 million and brings Scope3's total funding to $40 million, was led by Alphabet-backed GV. Check out the key slides from the pitch deck that helped Scope3 raise its $20 million Series B round.

Persons: Brian O'Kelley, Mike Freyberger, Anne Coghlan, Scope3, —, O'Kelley, Coghlan Organizations: Room40 Ventures, GV Locations: Europe, France, Germany, Japan

☆ Check out the pitch deck that helped adtech metadata startup Sincera raise $4.2 million in seed funding
▼ + stars: | 2023-10-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Adtech startup Sincera, which offers metadata to other adtech firms, raised $4.2 million in funding. The company plans to grow its team and access more compute through its cloud providers. AdvertisementAdvertisementSincera, a startup that uses metadata to help adtech companies improve their offerings, just raised a $4.2 million seed round. Customers to date have included LiveRamp, identity company ID5, and publicly traded adtech company The Trade Desk. Check out the key slides from the pitch deck that helped Sincera raise its $4.2 million seed funding round.

Persons: —, Mike O'Sullivan, Ian Meyers, Meyer, O'Sullivan, Mike Rowe, Jobs, cera, Sincera Organizations: NextView Ventures, Service, Discovery, Trade, LiveRamp Ventures Locations: New York

☆ The New York Times quietly brought 'open programmatic' ads back to its app
▼ + stars: | 2023-10-13 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ads in real-time. In 2019, the Times shut down open programmatic ads from its mobile app because it wanted to focus on growing subscriptions and because those ads reportedly slowed the app's load times. The Times kept programmatic ads on its website. However, it currently allows Google, Index Exchange, PubMatic, and Magnite among others to sell programmatic ads on its desktop website according to its ads.txt file, which lists the companies publishers allow to sell programmatic ads.

Persons: We've, Matt Barash, Roland Caputo, it's, Meredith Kopit Levien Organizations: New York Times, Times, Google, Exchange Locations: Americas

☆ Amazon's decision to shutter its ad server next year is a major win for Google
▼ + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.

Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas

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